Operations
Purpose
The GRCVB joins the interests of city and county government, trade and civic associations and travel suppliers to build visitor traffic to the area. The Bureau also acts as a liaison between potential visitors and the businesses that host them.
Mission Statement
The Bureau is a not-for-profit agency that promotes Raleigh and Wake County for all types of visitor business to enhance economic growth and development of the area.
Structure
Formed as the Raleigh Convention and Visitors Bureau in September 1986 by ordinance of the City of Raleigh, the Bureau was expanded to represent Wake County in 1992 following legislation passed by the General Assembly.
Today, the Bureau operates under the auspices of the Raleigh City Council and the Wake County Board of Commissioners. A 12-member board of directors oversees operations and includes representatives from the hospitality industry, the Greater Raleigh Chamber of Commerce and members appointed at-large by the Raleigh City Council and Wake County Board of Commissioners.
Funding
The Bureau's funding is generated by two Wake County taxes:
A portion of the 6 percent hotel occupancy tax, which is paid almost entirely by visitors.
A portion of the 1 percent prepared food and beverage tax, of which approximately 23 percent is paid by visitors.
The GRCVB operated with a $2.95 million budget during the 2003-04 fiscal year.
2003-04 Bureau Budget
GRCVB Revenue (July 1, 2003-June 30, 2004)
| Hotel Occupancy Tax | $2,023,683 |
| Prepared Food and Beverage Tax | $675,000 |
| GRCVB Reserves | $100,000 |
| Unspent 2002-03 Funds | $39,248 |
| GRCVB-Generated Revenue | $108,120 |
Total $2,946,051
GRCVB Expenditures (July 1, 2003-June 30, 2004)
| Direct Promotion | $1,210,827 |
| Personnel | $1,263,856 |
| Other Operating Expenses | $471,368 |
| Total | $2,946,051 |
Note: Unaudited figures - audit to be completed by Sept. 1, 2004.
COMPARABLE CVBs IN SOUTHEAST*
Personnel: 46.7%
Direct Promotion: 36.7%
Other Operating Expenses: 16.6%
Source: Industry Insights, Inc. 2003 Independent Study, sanctioned by the International Association of Convention and Visitor Bureaus.
2003-04 GRCVB SPENDING BY COMPARISON
Personnel: 42.9%
Direct Promotion: 41.1%
Other Operating Expenses: 16.0%
   |
