Press Release
ORVIS OPENS INTERACTIVE STORE IN RALEIGH, NC
FLY-FISHING LESSONS & FISHING ADVENTURES AVAILABLE FOR TOURISTS
Contact: Jim Lee, DCI; (312) 202-0507; jim.lee@dc-int
RALEIGH, N.C. (November 2004) – Orvis, the country's leading retailer of authentic country lifestyle, celebrated the grand opening of its Orvis Destination Store in Raleigh on November 5, 2004. The unique shopping experience and professional fly-fishing instruction offer a new diversion for Raleigh visitors, and an excellent introduction to regional fishing experiences.
The 20,000 square-foot store located at Triangle Town Center is Orvis' first large format store outside of Vermont and resembles the retailer's flagship store in Manchester, Vermont. Thanks to the manmade Commons River that flows past the front of the store, the property features an exterior fly-casting platform where demonstrations and fly-casting lessons will occur daily.
In addition to the in-store historical and education displays and merchandise, the store sports "how to" seminars, fly-fishing schools, guided fly-fishing trips, and an outfitting service. For more information, visit http://www.orvis.com/intro.asp?subject=1269.
FISHING IN RALEIGH: Raleigh visitors with an interest in fishing will find that the season kicks off as early as February on Lake Wheeler. This 635-acre lake is known for bass tournaments held each April and October. One-day, land-based fishing permits for Lake Wheeler are available for visitors for just $3.00. Nearby, Lake Johnson is known for its large-mouth bass and crappie fishing. Freddie Floyd of Floyd's Bass Guide Service, a local guide and tournament fisherman with more than 25 years of experience, shares his expertise on full and half-day fishing adventures, available to tourists for a fee by contacting Raleigh Parks & Recreation. The 50-acre Shelley Lake in north Raleigh is also popular with guests. Non-motorized boat rentals are also available at each lake, and a N.C. fishing license is required prior to casting.
Book TGIF Weekend Getaway Package, Receive $10 Shopping Card Good At Orvis
Sport fishermen with an interest in visiting Raleigh will discover bargain hotel rates when booking a TGIF package, and receive a $10 shopping card good at the new Orvis retailer. The Raleigh TGIF rate is available every weekend (Friday, Saturday and/or Sunday night) throughout 2004-05, and offers guests more than $20 of savings and the following benefits:
• Guaranteed lowest available TGIF rates as low as $39.99 per night at 28 participating hotels
• Free $10 shopping card to either Triangle Town Center (home to the new Orvis store!) or Crabtree Valley Mall
• Enhanced Visitor Rewards card good for valuable discount offers to participating local attractions, stores, museums, restaurants and golf clubs
• Guaranteed lowest available TGIF golf rates any day of the week at six participating courses
• Free Greater Raleigh Entertainment Guide
To book this package, learn more at www.VisitRaleigh.com/TGIF.
The Greater Raleigh Convention and Visitors Bureau is a non-profit agency that promotes Raleigh and Wake County for convention and visitor business to enhance the economic growth and development of the area. For a free visitors guide or more promotional information, please call (800) 849-8499 or visit www.visitraleigh.com. That's "City Life, Carolina Style."
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